Help Determine Go to Market Strategy for Life Sciences Startup

Innovators, entrepreneurs, service providers, and marketing and sales professionals in the medical device/life sciences communities who are interested in learning about emerging companies should consider attending our next Determining Go to Market Strategy for an Early Stage Life Sciences Company, which I will be moderating.

This viable, early stage life sciences company is positioned to transform the clinical research and drug discovery industries with their cutting edge technology that has been validated at Harvard, Tufts, and UMass laboratories. Initial product launch is scheduled for Q1 2013.

The CEO of the subject company will present how this new technology was developed and reveal how deploying a virtual business model will shorten the path to positive cash flow.

Event participants and a panel of marketing and sales professionals will engage in an interactive strategic assessment to make specific recommendations to the leadership of the subject company. Teams will strategize as to how the technology should be positioned in the marketplace, identify the pricing model, and recommend which sales /distribution model would be most effective.

The event will start with a light dinner and interactive networking. Pre-registration is strongly recommended as we expect this event to sell out.

This event is being presented by the Marketing and Sales Special Interest Group of the Medical Development Group Association, and will be held at Rebecca’s Riverside Café, 275 Grove Street, Newton, MA from 5:30-8:00pm next Wednesday, May 30th. More information, pre-registration, and directions to the event can be found here.

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